CREATIVE DIRECTION

I collaborated on the creative direction and brand development for Ribeye Rebels, a modern steakhouse opening in San Diego. My work involved:
Concept & Vision: Assisted in developing the interior design vision board, defining the restaurant’s aesthetic identity and customer experience.
Spatial Design Consultation: Visited the early development of physical space to provide design input and creative suggestions that aligned with the brand’s upscale yet rebellious concept.
Brand Presentation: Edited and elevated the visual presentation of the business plan, ensuring it reflected the restaurant’s creative vision and looked cohesive and professional.
Merchandise Design: Contributed to the creative design process for branded merchandise, helping to establish a distinct and stylish brand presence.
This project strengthened my skills in creative direction, brand storytelling, and visual strategy, blending design thinking with brand identity creation.
Anticipated to open in late 2026